Sharing on social platforms encourages more traffic, helps increase the power and ranking on the Google search results board and helps the identity of businesses become more prominent and popular in the eyes. consumers.
A number of new studies published in 2014 will give some interesting details about how people share information with each other. The survey from the North American market research organization IPSOS shows that the level of readers’ sharing is influenced by the emotions attached to the content they share.
People like to share content that is “interesting” (up to 61%), followed by “important” (43%), “humorous” (37%) and finally “helping people”. other understand what they believe and what they really are ”(37%). However, that is still not the most comprehensive picture.
Feeling. Another survey, “What makes online content spread?”, Published in the New York Times, gave the following information:
• Emotions that surge and provoke are shared more than passive emotions. In other words, awe, anger and impatience are more easily spread than silent sorrow.
• People share positive content more often than negative content.
• The psychological response to content is the most accurate measure of spread. The stronger the psychological reaction of the reader, the quicker and wider the spread.
Market research firm Slidely has done a similar study, but through video clips, and the results are exactly the same, but don’t forget that, despite the many emotions associated with sharing, it’s not necessarily is the only path a business must take when creating an overall marketing strategy.
Phrases that strongly evoke emotions will lose their effectiveness if used regularly for the same purpose of stimulating emotions. Therefore, if pursuing a formula that uses emotions to promote a marketing story about the business, over time, listeners will be “inert”.
In addition, a phrase does not always seem appropriate in different usage contexts. Therefore, it must be very skillful to choose the words presented, do not let the reader be “overwhelmed” in the stream of emotional flow of advertising information.
Controversy. Readers often tend to share content related to controversial issues, although many studies show that they do not necessarily participate in the discussion.
Readers may just want to keep their own opinions or communicate with people they know and agree with. At the same time, readers prefer to discuss in forums where their identities are more defined. is where they have to say “anonymous”.
If businesses still try to use controversy as a tool to increase information sharing, make sure that it represents your brand and image.
Never follow a controversial event because people follow it, unless it is really a matter of business activity and image.
Avoid being hostile, bitter because the business will be alienated if unfortunately its customers do not share the same opinion with the business.
What is “hot”. One way to make it easier for business information to grab people’s attention is to stay current and post the latest content. Some of the following tools will help businesses do that.
• Use Google Trends to identify what people are most interested in and search for.
• Find what is being discussed, post pictures, mentioned most on Facebook, Pinterest, Twitter, Instagram.
• Find out the topics that are most interesting to people on Google+, LinkedIn.
Do not rush into these discussions if it does not fit your brand and business. Create an original content related to the brand and the topic “hot” or simply share that story to receive the attention of readers. What’s hot today will be gone tomorrow, so catch the trend when it’s just beginning.